Businesses + Events

Our goodly Beehive state is famous for plenty of things dessert related. At one end of the spectrum, several of the top artisan chocolate companies in the U.S. are based right here in Utah. On the other? Well, the state’s 2002 Olympic commemorative Jell-O pins get points for nostalgia. Sandwiched somewhere in between is Utah’s prodigious and year-round love for the only treat that makes one actually yearn for a brain freeze: ice cream. Custard cups, concrete shakes, or scooped into a waffle cone, we’re some of the biggest consumers of the sweet stuff in the states.

 This is why we love Normal®.

That's the sweet, ice-creamy venture launched by nationally acclaimed pastry chef Alexa Norlin (on whom we have a stone-cold COLLECTIVE crush). Her personal guilty pleasure? Vanilla soft serve in a classic cake cone. Maybe you’ve sampled a ‘lil bit of Normal’s swirled-up heaven on earth at our own Brew + ‘Q party—they’ve been a crowd fave for two years now (currently looking to sign them up foreverrr).

 In true Alexa fashion, she’s upping the ante beyond the typical vanilla-choco swirl with Jimmies if you’re feeling fancy. Nope. She changes out the four base flavors every month, with results that induce heart-eyes and repeat visits. This month, you can get your greedy paws on traditional vanilla bean (because, duh), black sesame, decadent cream cheese, and apple cider sorbet. Have it unadorned as Alexa does, or add some glam with hard-shell dips like dark chocolate or dulcey, fruity syrups or savory jams, or as we did recently, dipped in passionfruit caramel and coated in Fruity Pebbles. For the indecisive (guilty, as charged) there are plenty of swirled up options, to boot. And for the truly adventurous, check out Normal’s composed cone menu, featuring gravity defying, Wonka-worthy variations glorious with syrups, candy chunks, dips, cookie crumbles, and swoops of cotton candy.

As it’s Norlin’s favorite flavor, there’s usually some kind of vanilla variation on the board, and she’s almost always got a vegan option or sorbet swirling for our dairy-free friends. Not to worry, if you can’t make the hustle down to the shiny silver truck parked inside the east entrance of Trolley Square during Normal truck hours (check their website or Insta feed for the 411), you can pick up their signature ice cream sandwiches, bars and choco tacos at all three Caputos market locations and the Park City Mercantile on Main Street.


Similar Posts

We like to share new stories, and it seems you like to read 'em. Here are some more we think you'll like:
Return to all Stories
Businesses + Events
CHC Staging Furniture Sale!
6/12/2019 | Katie Bald
Date: 6/15/19 Time: 9:00am - 12:00pm Location: CHC HQ, 645 E South Temple
Read More
Kerri Fukui
Businesses + Events
Curriculum | Clips Notes
4/17/2019 | Joseph Tuenge
Like blue jeans, cold beer, and Tiger Woods, a good cut ’n’ shave is simply an American mainstay. For those looking for a bit of the latter, we’d like to formally introduce to you one of 9th & 9th’s most prodigious staples, Curriculum...
Read More
Kerri Fukui
Businesses + Events
Tailor Cooperative | Suit Yourself
3/6/2019 | Joseph Tuenge
For those with a proclivity for fastidious dress Tailor Cooperative, a custom suit shop on Pierpont Ave, is a veritable paradise. A welcome departure from big box suiting stores, the pieces at this local spot—separates, full suits, tuxedos, and the like—are hand fitted and custom made with...
Read More


Success! We'll get you on the list in short order! You can expect all future Friday mornings to be something of a dream...
a fresh dose of city culture, new listings, and top-shelf design will land squarely on your virtual doorstep.

We need to talk.

It'll be fun. You've got questions, and we can't wait to answer them. Don't hold back--getting down to brass tacks is kind of our thing...