Rachael LePrey possesses a keen eye and a deep affinity for people. Abundantly curious by nature, this well-traveled gal called big cities, small towns, and everything in between “home” before settling in SLC to open up a clothing store. While her enthusiasm for aiding in the pursuit of the perfect blouse or blazer has evolved into a passion for helping folks find their space, a desire to build meaningful relationships remains a common thread for Rachael. Her business acumen, years of entrepreneurial experience, and stellar aesthetic sense certainly lend themselves nicely to the real estate game, but what sets this one apart from the proverbial pack is the emphasis she places on finding not just the perfect house for her clients, but a community in which they can thrive as well.
You could be living anywhere, really. Why SLC? I was living in San Francisco after college, loving the melting pot of culture and diversity and the ability to be everything and nothing. I was in the first steps in starting an exchange store and thinking about really grounding myself somewhere. With such a commitment in building a business, I decided to make the move back to Utah. Being born in SLC and knowing the beautiful-outdoorsy diversity and my family roots, I decided to start my store there. Utah is special. It has a newborn feel to it. Who is it? It's figuring out what it wants to be - learning, building, growing, creating space. It has so much passion and drive, so much life. It's communal and interested. A little scared but welcoming. I remember when I first moved back, I right away was like what did I do? I went back to California for a month and felt solidified that Utah was the place for me to step into Rachael and find HOME! It was time to build, create and share. I remember being a little rejected in my uniqueness by the thing that SF welcomed - ME; my expression - my fashion - my confidence in my expression - my voice. My voice was loud and my own. It was honest and fun but also timeless. Clothing was my voice. I needed to create a space for expression with my store and that is what I built. SLC loved it and the other people that shared or wanted to be a part of that expression consumed that space. So much love and loyalty were built within it. So much love for self and who people were, was learned and felt within the walls of the shop and those friendships will last forever. I often see people out at a party, or a local restaurant and they thank me for bringing that space here. Year after year, I am prouder of Utah becoming its own - growing up, expressing itself, accepting itself, supporting the different and creating a safe home for people all over the world.
What is something you wish people knew more about you? (passion, hobbies, personality)? I was a class clown. I love returning to my childlikeness in any way. I enjoy singing and have a secret love to perform. I love learning about people, history and the mind. I value art over practicality, expression over community, community over separation, kindness over honesty, honesty over pain, playfulness over poise, character over money.
Now that you're established in your career here at cityhome, in this collective, what is your real ‘why’? I think the process of owning real estate is so empowering. It's a place to practice trusting in yourself and your experience. I think it's an exercise of hope and abundance. It's a power play. It's a way to take life into your own hands and create a safe space for yourself. It's leverage. Creating home is one of the most enriching forms of self-love. A practice of self-reflection and asking for your wants and needs. A place to show up for you. A space for your community. I do this career, of helping people find home, for the people and relationships I build.
What does ‘ brave space’ feel like to you and how do you create that for others? A brave space is allowing yourself to show up unapologetically you. Vulnerable in a direction of self-acceptance. Creating space for people that are different from you and welcoming them in. I allow a space of safety and love. A place where people feel seen and heard and get empowerment from that.
What don’t you believe any more? What do you believe now? What is something you’ve come to believe? This is a deep question; I used to think I always had to be busy or show up perfect to deserve things. I believe now that we are all deserving of anything and everything. It takes work to get it, but you are always deserving of it. Believe in yourself and your path. Forgive yourself.