Fall Is the New Spring

9/4/2014 |
Kerri Fukui


Spring ain't all that. Actually...spring's cool. But we've got a pretty solid argument for fall, too. It's our state's season of overachievement in color-ridden canyons and near-perfect weather, sure, but it's also a bang-up time to sell your home. In the spirit of full disclosure, in fact, Cody Derrick was happy to spell out a few reasons why. Hear us out...

1. It really is the golden hour. Fall is in the air. You can actually smell it, and people love it. Our moods are elevated and the lighting is all Norman Rockwell-y. Everything looks pretty as hell. In the spring, you busted tail in the front yard, and this is the time for showing off the fruits of all that blood and sweat before it's blanketed in snow. My last three homes [Westgate, Apollo, and Eastwood] were all sold in the fall, and with little effort. Also worth noting: this is the season that gets all sorts of folks thinking about upcoming holidays. You know, "Is this a good trick-or-treating neighborhood?" or "How will it look to have family over for Thanksgiving and Christmas?" Use that classic fall splendor to your advantage, and show 'em what it's like.

2. We don't own a functioning crystal ball. Some might be tempted to wait until spring to sell...but we can only tell you what the market's doing now. We can look up comparative market data and current 'under contracts' or 'solds' today...but we can't effectively predict the future. What we can tell you is that fall is a less competitive time to sell. All of the interest, none of the frenzy.

3. Buyers be on the prowl. People don't just move in the spring, nor do they scour the internet exclusively in March for the space that suits them perfectly. They're perusing our website on the daily, wondering when their [your] home will pop up and propose marriage for time and all eternity. Give them what they want. Nearly 95% of people find their homes online, and that happens to be where cityhomeCOLLECTIVE shines. Our website is the perfect place for your home listing: stand-out photography, stellar writing [editor's note: *blush*], and an all-around wicked web presence. We can tell them where to shop, what to eat, and how to make a swinging cocktail...now they just need to see your kitchen.

4. We'll do it better. Is that braggy? We're not trying to be braggy. But our little brokerage has sold a boatload of homes, and we've done it like champs. Case in point: in the last quarter of 2013, cityhomeCOLLECTIVE-represented listings spent an average of 26 days on the market. The Salt Lake average for non-COLLECTIVE homes in the same price range and quarter? 57 days on the market. We're not just an ad agency, nor do we simply cater to those seeking an online magazine about Salt Lake City; we're a real-estate brokerage and design firm that happens to be killing it. Even in the latter part of the year.

Bottom line: we're not just slinging real estate with no emotion here. We love the people, their spaces, and the neighborhoods in which they thrive. Let us show it all off. 'Tis the season for movin' on...and movin' in. Call us up or come on in. Let's chat.

cityhomeCOLLECTIVE | 645 E South Temple | 801.718.5555

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