Lauren Bald

Design Director - 808.298.7196
Lauren Bald is certifiably born of the mean streets of Newport Beach, California, but after nearly a decade in SLC, she’s equally rooted in and infatuated with our good city. A degree in interior design, a keen aesthetic eye, and whip-smart business instincts render Lauren uniquely equipped to contribute to every aspect of our COLLECTIVE operation—in years past, she’s done everything from party planning to office management and real estate coordination. As a current member of both the leadership and marketing teams, Lauren’s abilities are widely utilized internally, to say the least. For now, however, her laser focus is on her position as Director of our Design Division where she handles client/vendor relations and employee programming, oversees every last interior design project, and continues to hone and maintain a successful business model.
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Lauren's Recent Blog Posts

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Kerri Fukui
Architecture + Design
Layover Lists | Los Angeles
12/11/2019 | Lauren Bald
So many of our residents now (yours truly included) are transplants from other states and countries. And while we love and preach about all the goodness that is SLC, we—like many of our readers—also do our fair share of traveling to and obsessing about other places on the map, as well...
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Kerri Fukui
Businesses + Events
Ero Edge Open House!
9/5/2019 | Lauren Bald
This summer marks the one-year anniversary of one of our fave cityhomeCOLLECTIVE design projects, Ero Edge salon, opening down on 9th South. It’s a true cityhome love story, this one: owner Alyssa Johnsen hired agent Paul Svendsen to help her find her space, and, once she’d snagged her spot...
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Kerri Fukui
Businesses + Events
Maple Grove Hot Springs | Soak It In
6/27/2019 | Lauren Bald
The already-immense popularity of our state’s hot springs seems to have jumped even higher in recent years, and for good reason: where a nice, long, mineral-rich soak is concerned there’s an undeniable degree of tranquility...
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