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Seller Representation

The COLLECTIVE has sold hundreds of homes. To be brief, we’ve got chops. To be clear, getting a home sold requires that three polished skills be put into effect for every transaction. To be smug, we’ve got those skills in spades.

1) Pricing: Most homes are hardly priced appropriately. Our approach, however, is different than most. We use a method termed highest price analysis, in which we scrutinize pertinent homes in three categories; a) sold homes, as per the criteria of an appraiser, b) homes that are currently under contract, and [most importantly] c) the current, active competition. We’ve got a keen understanding of exactly how these categories relate to one another. That knowledge, paired with some savvy data interpretation, is what enables us to price your home aggressively enough to sell, and get top dollar for the property.

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*Worth noting: we’ve sold an average of 68 homes per year over the last three years; 45 sold in 2010, 54 in 2011 and 106 in 2012.

2) Advertising: Ours is decisively unparalleled. All told, the approach is a team effort, but we prefer to have a dedicated eye on this particular facet of our business. To that end, we have an in-house listing coordinator — a person who skippers all daily marketing on a multitude of websites, both real-estate based and otherwise. Daily posts are made on sites that garner mass traffic, such as Craigslist and KSL, and we keep clients involved via weekly, emailed market reports showing updates and feedback. Our COLLECTIVE website [where homes are featured on our blog] has seen over 70,000 visitors since its overhaul and re-launch just one year ago, and we’re gaining new followers every day. Design and aesthetic are of paramount importance; to that end, our photography, online presence and marketing materials illustrate that point impeccably. See below for some examples of our marketing approach, or take a look at our sold homesactive listings or press section to see how we compare to the competition.

Professional photography


Daily advertising on real-estate websites

Online blog & magazine submissions

Professional flyers & mailers

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Advertising on the cityhomeCOLLECTIVE blog


3) Negotiating: It may be taught, but little can compensate for mileage and practice. Over the last 10 years, we’ve negotiated over 300 successful transactions. If brevity were the order of the day, we’d simply say we’ve learned what works and what doesn’t. Details unraveled, our representation knows no bounds and services all needs; from first-time buyers to savvy investors, starter homes to million-dollar mansions, rentals to purchases — we practice the same passion and commitment, regardless of transaction- or project-type. Sum and substance, we represent our clients with the same fastidious dedication we’d employ in representing ourselves.

theCOLLECTIVE owner/founderCody Derrick, was named Salt Lake’s Top Producer with his former brokerage in 2007, 2008, 2009 and 2010; accolades that inspired him to start his own brokerage. His market knowledge is meticulous, his design aesthetic unparalleled, and his philosophy on space aggregate.

“Whether or not we’re aware, the space we occupy affects us. A room with a view encourages something entirely different inside us than one with a fireplace would. A small space elicits different interaction amongst its inhabitants than a sprawling home. Knowing how much a physical location or space affects us is the first step to being changed for the better by our environment. In finding our perfect space — one which will unequivocally support the life within — we must ask the questions that help to define what we need and want from it. When the salient questions have been answered, we can begin to create the space in which we want to exist.” -Cody Derrick-

On a COLLECTIVE level, minds possess a wealth of experience on every plane and angle of the real-estate industry. Formal education en masse includes architecture, design, realty, communication, and accounting. We’re a voracious gang, though, and books can only learn you so much. Favorably, we’re just as filthy with street smarts; we can find, flip, lend, sell, buy, and create with the clever skill your transaction requires.

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