It's perhaps the greatest time of the year, here in SLC, and it's officially upon us. Pride Weekend 2018 is here, and for those of you just joining us, we COLLECTIVELY go a little bit ape this time of year. Yes, we're a gay- and locally-owned business, and yes, we will raise the banner and post up on the battlefront for equality any day. We admire those proud folks--locally, nationally, and globally--that continue to hear and heed the battle cry for equal rights, and we cherish this set of days, however small, devoted to giving visibility to those who are denied it all too frequently.
The love, positivity, and--dare we say--gaiety that Pride instills in the hearts of locals from Brigham City to Beaver is inspired, and it's a shade of tolerance that quite flatters our town, say we. To quote our manifesto, "for all its idiosyncrasies and backward notions, Salt Lake City has nabbed our hearts," and, while we've still miles to go before we rest, it's nice to take a moment to pause and take stock of the progress that's been made. And a big part of that change? It's all y'all.
We love where we live, which includes each and every one of you.
This week, we hope you partake in your share of Pride shenanigans and celebratory shindigs. We hope you raise a flag of positivity over these gridlined streets of ours, and join in a hearty handshake or hug with your fellow Salt Lakers. We hope you love thy neighbor (and thy neighborhood, while thy's at it). As for our South Temple HQ, it'll be wrapped in a drapery of the finest ROYGBIV. Looking for the perfect background for your Insta story? We think it'll be q. apropos, so help yourself to a photoshoot on our front lawn (pro-tip: behind our XXL pride flag you'll find a wide array of icy-cold bevvies to quench your thirst and keep you marching all day long). Swing by on your way to the parade this Sunday, snap a pic (throw us a tag: #homoswheretheheart is and @cityhomecollective), grab a refreshment. Because in the march for equal rights, we must remember three things: stay hydrated, wear SPF, and don't be stingy with the hugs.
Happy Pride, everybody. We love you, just as you are.
