With our valley being cozied-up-to by the Wasatch Mountains as it is--and only hours away from "The Mighty 5" National Parks--our community is all sorts of acquainted with natural beauty. As a result, many of our friends, neighbors, and folks about town are the health-conscious, adventure-savvy, environmentally-friendly types. This lays the perfect foundation for all sorts of local businesses with a focus on making wellness convenient. Enter Nova Granola.
Owner Jane Fenton grew up eating local and eating clean. "My mom cooked homemade, well-balanced meals and tended a garden. I didn't really know that people ate different until I went to college." Unlike most of her peers (who lived on a steady diet of Arby's and Hot Pockets), Jane stuck to her "granola" roots and championed health. It was during this phase of young adulthood that she started experimenting with taking sugar out of familiar family recipes, including granola. Jane spent years perfecting the recipe from her little kitchen in SLC. She wanted to strike that perfect balance between crunchy and chewy, all while staying (almost obsessively) true to her stance on natural, clean ingredients.
And so, in a burst of oat-y goodness, Nova Granola was born.
Though the snack has a reputation as a healthy one, more often than not granola is packed with excess sugar, oil, and fillers. Jane makes granola the way it was intended to be enjoyed, and the lady doesn't cut corners. (Do you know how hard it is to source dried fruit that doesn't contain added sugar? Very hard.) The real secret to Nova's crunch is that each batch is cooked for 13 hours at a low heat to dehydrate it, giving it a crunchy/chewy texture, and allowing you to taste all those delicious ingredients so often masked by a quick-baking process.
"eating can be an experience...you can eat thoughtfully and still enjoy it."
Nova Granola is made in small batches right here in SLC (well, Holladay, to be exact), and is shipped around the US to adoring fans of impeccable flavor and snackability. Jane and her husband Mark balance home life with running their small business, and are working to get Nova into more local shops (but for now, you pick some up online or in Mrs. Call's Candy Co. in Heber City). We live to see locals doing good by locals, and--based on personal experience--Nova Granola is gooooood.
Support local. Support your health. Grab a bag of goodness.
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