The COLLECTIVE has sold hundreds of homes. To be brief, we've got chops. To be clear, getting a home sold requires that three polished skills be put into effect for every transaction. To be smug, we've got those skills in spades.
1) Pricing: Most homes are hardly priced appropriately. Our approach, however, is different than 'most'. We use a method termed "highest price analysis", in which we scrutinize pertinent homes in three categories; a) sold homes, as per the criteria of an appraiser, b) homes that are currently under contract, and [most importantly] c) the current, active competition. We've got a keen understanding of exactly how these categories relate to one another. That knowledge, paired with some savvy data interpretation, is what enables us to price your home aggressively enough to sell, and get top dollar for the property.
**Worth Noting: we've sold an average of 43 homes per year over the last three years; 29 sold in 2009, 45 in 2010 and 54 in 2011.
2) Advertising: Ours is decisively unparalleled. All told, the approach is a team effort, but we prefer to have a dedicated eye on this particular facet of our business. To that end, we have an in-house listing coordinator -- a person who skippers all daily marketing on a multitude of websites, both real-estate based and otherwise. Daily posts are made on sites that garner mass traffic, such as Craigslist and KSL, and we keep clients involved via weekly, emailed market reports showing updates and feedback. Our COLLECTIVE website [where homes are featured on our blog] has seen over 35,000 visitors since its overhaul and re-launch just 6 months ago, and we're gaining new followers every day. Design and aesthetic are of paramount importance; to that end, our photography, online presence and marketing materials illustrate that point impeccably. See below for some examples of our marketing approach, or take a look at our sold homes, active listings or press section to see how we compare to the competition.
Professional photography
Daily advertising [real-estate websites]
City Weekly ads
Online blog & magazine submissions
Professionally-designed signs w/flyer box
Professional flyers & mailers
Email blasts to Salt Lake agents
Advertising on the cityhomeCOLLECTIVE blog
3) Negotiating: It may be taught, but little can compensate for mileage and practice. Over the last 10 years, we've negotiated over 300 successful transactions. If brevity were the order of the day, we'd simply say we've learned what works and what doesn't. Details unraveled, our representation knows no bounds and services all needs; from first-time buyers to savvy investors, starter homes to million-dollar mansions, rentals to purchases -- we practice same passion and commitment, regardless of transaction- or project-type. Sum and substance, we represent our clients with the same fastidious dedication we'd employ in representing ourselves.
theCOLLECTIVE owner/founder, Cody Derrick, was named Salt Lake's Top Producer with his former brokerage in 2007, 2008, 2009 and 2010; accolades that inspired him to start his own brokerage. His market knowledge is meticulous, his design aesthetic unparalleled, and his philosophy on space aggregate.
"Whether or not we're aware, the space we occupy affects us. A room with a view encourages something entirely different inside us than one with a fireplace would. A small space elicits different interaction amongst its inhabitants than a sprawling home. Knowing how much a physical location or space affects us is the first step to being changed for the better by our environment. In finding our perfect space -- one which will unequivocally support the life within -- we must ask the questions that help to define what we need and want from it. When the salient questions have been answered, we can begin to create the space in which we want to exist." -Cody Derrick-
On a COLLECTIVE level, our 10 minds possess a wealth of experience on every plane and angle of the real-estate industry. Formal education en masse includes architecture, design, realty, communication, accounting, and law. We're a voracious gang, though, and books can only learn you so much. Favorably, we're just as filthy with street smarts; we can find, flip, lend, sell, buy, change and create with the clever skill your transaction requires.