Locals + Culture

We've been running our quarterly Find Your Space ad campaign for nearly four years now, and with each photo shoot, we solidify our sincere love for celebrating well-designed spaces. In past campaigns, we've given our best shout--both digital and print--to a few clients we find to be exemplary examples of loving where you live. The idea is simple: we pick some Salt Lakers we've helped to either buy, sell, or design a space they love, and we take some snaps of them happily being home in it. The end result lands in the pages of Utah Style & Design, and we spill the behind-the-scenes images on the pages of this site. In ads past, we've showcased a CEO mama in her fab walk-in closet, and a few of our COLLECTIVE own in their light 'n' bright modern. For our next ad, though, we're serving you all the food, drink, good vibes, and great design of downtown's tastiest new restaurant, HSL...

the food is fab, the feeling...sublime.

You may know HSL as the sister restaurant to Park City's wildly-succesful Handle. Much to our COLLECTIVE delight, owners Melissa Gray, Briar Handly, and Meagan Nash decided to bring their operation down the mountain, bestowing their insane menu on foodies citywide. Dish-wise, they had the place covered, and, when they asked if we might assist in the design of the space, we happily hopped on board.

HSL's interior was meant to complement that of Handle while maintaining her own identity, mood, and feel. Fresh, fluid, and organic...a refuge in the heart of the city. We pulled inspiration from Tulum and from our own stunning, local landscape, and took cues from Melissa's design of Handle. We wanted the design to be a direct reflection of the food and dining experience created by Briar. A monochromatic color palette was utilized to "quiet the noise of varied surfaces and finishes", and we took the opportunity to really use some color. In the end, what started as two very different visions landed on something truly authentic, making the experience all the richer. So much so, in fact, that we knew we had to put this space (and the sensational team behind its very existence) in our next spread.

an interior that enhances the menu, rather than competing with it.

Dining experiences take many forms. Sometimes it's with a raucous group of friends or family. Sometime's it's an intimate evening for two. And, sometimes, it's just you, a good book, and a glass of white. Briar, Melissa, and Meagan wanted to create a space that would accommodate each experience perfectly. We simplified. We enhanced. We created a colorfully-hushed canvas on which Briar's dishes could sing. You can view the final ad (courtesy of photographer, George Oakley) below, and we think the behind the scenes shots (care of COLLECTIVE photog, Kerri Fukui) and  video (posted here and shot by Pat Fenelon) will serve as an adequate taste of the magic that resides within HSL...but keep your eyes peeled for the real-deal spread in the pages of Utah Style & Design this week.

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